Branding is more than a logo or slogan. Branding should incorporate some of your core values. A brand should be able to create a deep emotional reaction in your customers. Your brand is what you are known for, your reputation. A brand is technically a feeling, the promise you deliver and what people think of when they hear your brand or see it. Create a promise and deliver on it. Your brand has to be something out of the box and out of the ordinary. Your brand needs to be different from all the others in your industry.
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