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Webinar Series Overview | Matthew Plughoff | Arrow And Fletching | Week 16

Garima October 24, 2020

Matthew Plugghof

Matthew, owner at Arrow & Fletching, Liberty Lake, Washington is all about development and growth through B2B and B2C sales strategies. His unique approach to the design of sales, services and strategy models has encouraged growth on many levels for a number of businesses in the HVAC industry. His past studies in Entrepreneurship have given him the insight necessary to take your business to a new level. Understanding where you are right now and visualizing your goal is part of the process. Matthew finds effective and efficient ways for you to reach those goals. 



Anybody who starts a business has a belief in themselves that drives them to succeed. Building a brand that defines you, your business and your services will make you unique. The ability to stand out offers you a competitive advantage. Your brand is your most valuable asset. What we are going through right now is something that most of us have never experienced before. Unlearning is equally as important as learning. Nobody has this new normal figured out. In order to create a new survival strategy you are going to have to unlearn all the things that were successful in the past.