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Key Performance Indicators | Matthew Plughoff | Arrow And Fletching | Week 6

Garima October 23, 2020

Matthew Plugghof

Matthew, owner at Arrow & Fletching, Liberty Lake, Washington is all about development and growth through B2B and B2C sales strategies. His unique approach to the design of sales, services and strategy models has encouraged growth on many levels for a number of businesses in the HVAC industry. His past studies in Entrepreneurship have given him the insight necessary to take your business to a new level. Understanding where you are right now and visualizing your goal is part of the process. Matthew finds effective and efficient ways for you to reach those goals. 



In order to gauge your market share in the industry there are a few steps you can follow. The first thing you should do is to determine a specific time period. Secondly determine the location. Calculate your sales in that area and over that specific time period and measure that against the total sales in the area, over that specific period in the total industy. This will give you a measureable value of your share in the market. Larger market share in any industry usually leads to certain characteristic changes in how they approach both business and advertising or marketing. Market share is a many faceted subject which at face value seems simple, but once unpacked begins to become more involved.