High Demand Seasonal Replacement Sales In A Challenging Environment | Benjamin Middleton | Goodman Global Group | Week 10

Benjamin Middleton

Benjamin Middleton is currently the national sales training manager for Goodman and Amana. Ben has always been in the business of training manufacturers, distributors and contractors within the HVAC industry. His vast training, knowledge and experience in an industry that is extremely hard to conquer has assisted in creating a brand that is unstoppable. Benjamin has worked with Jennifer Bagley and her team at CI Web Group in order to provide a holistic approach to business and marketing. 

https://www.linkedin.com/in/ben-middleton-a94571a

It is difficult to navigate through any business dealings with the current pandemic putting a spanner in the works. You, as an HVAC business owner may go through a variety of emotions before finally seeing the light and feeling positive. It is during this emerging from the darkness stage where changes are implemented and you will begin to feel more comfortable and confident about the future.  A variety of customers will cross your path and you need to be able to identify whether this customer is going to be in this with you for the long haul. There are certain ways to increase sales and conversion, one of these being customer retention. Work on retaining more customers and that alone will increase your sales and profits. Customer development is vital in changing the lifetime value of any customer. Consider every angle, communicate, interact, cross-sell and take full advantage of what you have to offer.