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7 Habits of Highly Effective HVAC Entrepreneurs – Part 1 | Benjamin Middleton | Goodman Global Group | Week 14

Garima October 24, 2020

Benjamin Middleton

Benjamin Middleton is currently the national sales training manager for Goodman and Amana. Ben has always been in the business of training manufacturers, distributors and contractors within the HVAC industry. His vast training, knowledge and experience in an industry that is extremely hard to conquer has assisted in creating a brand that is unstoppable. Benjamin has worked with Jennifer Bagley and her team at CI Web Group in order to provide a holistic approach to business and marketing. 


Are you seeing the entire picture? Your subjective experience of something may be true, however, that doesn’t make the experience of the others any less so. Their experiences are limited to their experiences rather than the totality of the event or situation. Are you solving the right problem? If you are facing a big problem within your business it is important to take some time to properly evaluate it and formulate solutions. This process takes times, effort and practice to properly define the problem. This is your business, take that time. Do you have accurate information? Do you view your business form the shore or the river? Putting up facades to cover up inefficiencies in your business is hindering your business from growing and evolving. Now is the time to be completely honest with yourself and open yourself and your business up to change and the necessary growth to thrive in the new normal.